Popular beverage company Coca Cola recently launched a innovative bottle made of ice on a beach in Cartagena, Columbia. To make best use of Summer, Coca Cola decided to launch the product in a creative and appealing manner.The bottle is entirely made of ice, and is provided with a red band to hold the bottle for a while. No recycling is needed as it melts away after sometime. Creative and ecofriendly. I'm wondering people needs to consume it really quick as the ice may dilute the taste of coke!!!
Designed by Ogilvy and Mather
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